I help brick-and-mortar shops bring back people who bought once: I read the data you already have and automatically send the right messages at the right time. The result is more sales from the customers you already have — and a dashboard that shows you, in black and white, how much they brought back. No app, no plastic cards.
15 minutes on the phone. No obligation. I only take on a few shops a month.
I work exclusively with shops and businesses that have a physical store. No e-commerce, no online-only sales: my specialty is getting people to walk in — and come back — into your shop.
Finding a new customer costs far more than bringing back one who already knows you. Yet almost every shop invests everything in the first purchase and nothing in the second. The result is a constant stream of people who come in once and forget about you within a few weeks.
The ones who spend most and come back often blur in with everyone else. You treat the customer worth 10 the same as the one worth 1,000.
When a good customer stops coming, you find out months later. By the time you try to win them back, they’re already elsewhere.
Maybe you already have one. But the data sits in a drawer: no one uses it to actually bring people back in.
A points card, on its own, brings no one back.
Most loyalty programs collect data and then let it die. The point isn’t giving points. It’s knowing who’s about to leave you and giving them the right reason to come back, at the right moment.
This is the part I do — and that software left to itself doesn’t.
I analyze who buys, how much and how often. I find out who your most valuable customer is and who, quietly, is about to disappear.
Messages that go out on their own at the right time: the customer’s birthday, a reminder to those who haven’t returned in too long, a reward for frequent visitors, extra attention for big spenders.
No promises, numbers: return rate, purchase frequency, average receipt. If they don’t move, we see it right away — because what you don’t measure you can’t improve.
Most shops treat the customer who spends €5 the same as the one who spends €180. I split your customers by real value — how much, how often, how recently — so you know who to protect and who to bring back in.
The top 3% of customers is worth as much as the bottom three quarters combined. Without this reading you treat them all the same and lose them all the same. With it, each group gets the right message — automatically.
You tell me how your shop and your customers work. I tell you, for your case, what would bring them back. You leave with something useful even if we don’t go ahead.
If it makes sense to work together, I set everything up myself in a few days. You don’t have to learn any software or change how you work.
In the first 30 days we measure together the customers who come back. The numbers do the talking, not me.
From the single shop to the chain: businesses that stopped hoping customers would come back on their own, and started calling them back at the right moment.
"It lets me measure each customer precisely — how much they spend — and invite them back based on what they’ve already bought. In our data, returns to the shop have grown."
"It’s like having a sales assistant working for you: you set the rules once and the program does the rest. Since we started using it, sales and revenue have grown tangibly."
"It’s not the usual points card: you have real data you analyze, and you decide which customer to call back. You make it personal, and the customer comes back."
Excerpts from real video testimonials from shop owners.
You don’t have to change how you work. The program connects to your POS and saves you time at the till — or it runs on its own, from a phone or tablet.
This isn’t self-service software you switch on and then figure out alone. I handle every shop myself, one by one: the analysis, the strategy, the automation. That’s why I only take on a limited number of new businesses each month. The free call is the first step — and also the way to find out whether we’re a good fit.
I’ve worked in customer loyalty since 2005, and over these years I’ve helped hundreds of shop owners increase sales, purchase frequency and customer returns.
I created Simsol, one of the first systems in Italy to combine a loyalty program with automations to turn occasional customers into regulars. I’m the author of the book Alta Fedeltà and a contributor to Web Marketing by Luca Vanin, used in university courses too; I’ve been invited to share my experience in academic settings such as LUISS Guido Carli.
My approach is practical: helping shops sell more without depending on constant discounts or social media. When you work with me, you talk to me — not a call center.
No. It works perfectly fine without them: I register customers with just their phone number. Physical cards help collect data faster, but they’re not required. And if you already have your own cards, in most cases I adapt to those.
No. It’s one of the first things I rule out: shop apps get downloaded and forgotten within days. Here the customer installs nothing — their phone number is enough.
Not necessarily. All you need is an internet connection: you can use it from your phone, a tablet, a PC, or integrated with your POS. I set it up, then you manage it from wherever is most convenient.
It’s a light monthly fee, with no lock-in. But the price only makes sense after we’ve understood whether and how it can work in your shop: that’s exactly what we look at in the free 15-minute call, no obligation.
You do. The data is yours, always available and always deletable. It’s never resold to anyone. Everything is handled in line with the GDPR.
Let’s book 15 minutes on the phone. You tell me about your shop, I tell you where I’d start. Free and no obligation.
Pick your day and time below: book in a moment, no phone calls to set the appointment.
LoyaltyAutomated