A small share of your customers is worth far more than all the others combined. Another share is about to disappear right now — and you don’t know it. Profiling tells you, name by name, who’s who. Then you talk to the right person at the right moment, instead of blasting the same message at everyone.
Today you send the same promotion to your whole list. The loyal customer gets a discount they’d have spent anyway. The one about to forget you isn’t caught in time. And the new one never comes back a second time. The same message for everyone means money given away on one side and customers lost on the other.
Your best customers would have come back anyway. A blanket discount eats your margin precisely on them.
A customer who used to come every month and has now been gone for four doesn’t set off any alarm. You notice once they’ve already gone to a competitor.
First-time buyers are the easiest to bring back in the first 90 days. Without an eye on them, you lose almost all of them.
Profiling means answering three questions about each customer.
How long since they came back? Someone who came yesterday isn’t the same as someone gone for six months.
How often do they come? Once a year and once a week are two different customers.
How much do they spend? A 200€ receipt and a 15€ one don’t deserve the same treatment.
It’s the method known in jargon as RFM — recency, frequency, monetary. I’ll keep the acronym to myself: all you need to know is that these three answers produce a precise map of your customers.
By cross-referencing those three questions, every customer lands in a group. This is a real case: the average spend per customer, group by group.
The top 3% is worth as much as the bottom three groups combined. Without this map you treat them all the same. With it, each one gets the message that makes sense for them — and you know exactly where it pays to push.
Treasures and loyal customers don’t need a discount to come back: they need to feel recognized. A dedicated touch is worth more than a -20% that burns your margin.
Those slipping away are still recoverable, but only if you act now. The right message at the right moment brings back a share you’d otherwise have lost entirely.
The moment a new customer decides whether to come back is the first three months. There, a small targeted gesture makes the difference between a one-visit customer and a ten-visit one.
Profiling isn’t a statistics exercise. It’s what lets you put every marketing euro where it comes back — and stop losing customers out of neglect.
Stop lowering the price for those who’d have bought anyway. You recover margin on every sale to your best customers.
Every customer you bring back before they get used to a competitor is a saved sale — and a customer who starts coming back again.
You know which group is worth pushing this month. No scattershot campaigns: only targeted actions, with a return you can see.
Profiling is the method I put down in black and white in the book Alta Fedeltà. Simsol is the program that delivers it on your customers, automatically. My goal isn’t to keep you tied to me: it’s to make you self-sufficient in using it.
The sales data that already passes through your till is enough. The program builds the group map without you having to collect anything else or do any math.
I show you what the map says about your shop and which moves make sense. You understand the why, not just the what.
You learn to read the segments and launch the actions on your own. You don’t stay dependent on me or an agency: the tool is in your hands.
I don’t leave you alone with software to figure out yourself, and I don’t keep you tied by doing everything for you. I take you to the point where you’re the one driving the program.
It lets me measure each customer precisely — how much they spend — and invite them back based on what they’ve already bought.
No. Profiling works on the sales data that already passes through your till. A points program is an extra lever, but we build the map of your customers even without it.
No. The information you already have is enough: what’s bought, when and for how much. No interviews or forms to fill in. The program uses what your shop produces every day.
It’s exactly the opposite. The online giants know their customers one by one: that’s how they take ground from you. Profiling puts the same intelligence in the hands of a brick-and-mortar shop — and it’s how a small business can beat the big ones on its own turf: the relationship with people.
No. The program does the math. I teach you to read the groups and decide the right move. The goal is to make you self-sufficient, not turn you into an analyst.
With a 15-minute phone call. You tell me how your shop works, I tell you what I’d see in your customers and which group I’d start from. Free and no obligation.
Let’s book 15 minutes on the phone. You tell me about your shop, I tell you where I’d start. Free and no obligation.
Pick your day and time below: book in a moment, no phone calls to set the appointment.
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